Posts tagged visual merchandising
Posts tagged visual merchandising
Pretty things for pretty ladies.
Marmalade’s summer display focused on being barefoot in the grass, stopping to smell the roses, and tiptoeing through the tulips. This quote from the novel The Secret Garden was the inspiration.
Welcome to our Garden Party….
Our window display featured ivy, ferns, mosses and other living plants, including California air plants that we tucked into terra cotta pots and suspended upside down from the ceiling.
Tissue paper, fishing wire, tiny bits of sponge and drinking straws were used to create this Magnolia garland that we strung throughout the store.
Grass mats and living moss are the backdrop for the varieties of flowers that we made from tissue paper and little bits of sponge….
…and stick pins with tiny pearls on the end that keep them in place.
Each week as we made more, the display grew and grew…
…and new species kept popping up!
Our amazingly talented, creative visionary Kerry P. (a former Anthropologie visual merchandiser) created this magical display- to see more photos of the store and the display, check out our Facebook page.
The European travel-inspired window that we did for summer was one of my all time favorites; I put so much love into it, it was hard to take down. We also got quite a bit of press and recognition over it and so I knew something really great would have to go up in it’s place. I recently discovered this wonderland in San Francisco called SCRAP (Scrounger’s Center for Reusable Art Parts) and from the moment I pulled up and saw their sign, made of recycled and spray painted bicycle parts, I was instantly inspired! The giant wine barrel full of corks with a sign that read “$1 per bag” is what got me- the “bag” being a grocery bag. I filled six of them, picked up a used and somewhat dried out rainbow ink stamper for 50 cents and headed home to get to work. (In hindsight, I should have spent the $10 and bought a new one, as it was a lot of work to get the color saturated enough on each cork to make an impact). The idea was to have a collage of corks behind the mannequins in the window, but I couldn’t find anything that was recycled and cost effective enough to attach them to..until my brilliant hubby suggested plastic laminate furniture and rug stores use in transportation, so after a dozen phone calls we found a store that was willing to donate theirs to this project. The best way to secure the 647 corks seemed to be with fabric pins, as we found out after a hot glue gun burned holes in the plastic. We measured, cut and hung the plastic in the window and then positioned the mannequins so we could create the design around them, which would ideally look something like what’s laid out on my dining room table in the photo below. Unfortunately as I learned several hours into the taxing exercise of standing on a ladder behind the giant sheet of plastic, pushing the pin through it, then crawling beneath it to the other side to get up on another ladder and pushing the cork into the pin, it was an impossible task for just one person- I needed a team. KerryLynn tried her best to help but the store was so busy yesterday that she really needed to focus on the customers…so eventually I gave up, defeated. But all hope was not lost- I remembered that we had an old window that we’d used in previous displays…it wouldn’t have the same effect as I had hoped but at least all my hard work wouldn’t go to waste.
So after picking all the corks off the plastic and hot gluing them onto the window, this is the result. Lesson learned: the next time I plan an art project with 647 little parts, I’ll be sure to sketch out a blueprint first and have enough woman power to make the vision in my head a reality!
The problem with owning a business that’s housed in a building that’s been deemed by the city a Historical Landmark is this: it was constructed before the days of power tools, levels, possibly even tape measures, which means no two walls are made of the same material or are the same height…which makes is almost impossible to hang shelves straight on a crooked wall that’s part hollow dry wall, part wood and part cement. And because of the Historical Landmark status, no construction can be done to amend any of these problems without the city’s consent- which a) we probably wouldn’t get and b) even if we did it would take a minimum of two years to get the project green lit due to all the bureaucratic red tape, hearings, appeals, etc. that go along with making any structural changes to a city landmark. Oy, my head is spinning just thinking about it.
I’ve always hated the back wall in the store- no matter what I put there it looked congested, crowded or just plain awkward. For years Pete’s had to listen to me talk about how much I hate it. Until last Friday, when he offered this solution:
"You know babe I can build you a wall that will ‘float’ off the real wall, and you can hang shelves from that if you want."
"WHAT????" Like a Tom & Jerry cartoon, I sped around the house grabbing my sketch pad, pencil and swatch bag and returned to him with a rough draft of my vision. Thanks to his impressive carpentry skills, an extra large pizza, and a 2am finish, just one week later our project is complete. We did it!!!! And the end result is sublime, if I do say so myself. :)
The only downside- now Pete has to hear me talk about how much I love it. :)
I get inspired easily. At a friend’s baby shower someone had dipped diaper pins in glue and pink glitter and strung them across the wall for decoration. It was so cute and I thought, “what do I have a thousand of that I could make this work with? Clothes pins!”. So with my impending trip to Paris on my brain (my amazing hubs is taking me for my birthday!), I swapped out the glitter for a rubber stamp of French poetry, and voila! Hope you like!
The new summer window is complete! The inspiration came from these vintage travel cases I found at an antique flea market that were covered in authentic post marks from the 1930s (oh the stories they could tell!). We added the blue netting, quilt batting and paper lantern as a nod to Delia-Celine Deveraux’s Paris Sky, and my travel books and old post cards were the finishing touches. Voila!
Our July 4th window made from marshmallows and tissue paper. For details on how it’s done, follow us and click the photo!
This is what happens when I’m left alone with a hot glue gun and a giant pack of post its- nothing and no one is safe!
Inspiration is everywhere!!